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The Corvette Logo

May 3, 2011

Billy gets inspiration for logo

William Durant, the founder of GM, said a wallpaper pattern he saw in a Paris hotel in 1908 inspired the bow tie logo. Supposedly, he ripped off a small piece of it and brought it back to Detroit.

Hood Emblem is Illegal?

The original front emblem and horn button on the “Autorama” show circuit Corvette featured crossed American and checkered flags. It was later discovered that using an American flag on a product trade mark was against the law and the emblem was changed shortly before the New York Motorama.

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